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The world is changing and so are we!

To create a more sustainable product media industry, we aim to reduce the environmental footprint of our activities along the entire supply chain. With our long-term strategy “Rethinking Plastics 2030”, we are committed to phasing out all virgin fossil-based plastics from our collection by 2030. To achieve this goal, we need to start rethinking plastics. Taking inspiration from the Ellen MacArthur Foundation*, we must change how we design, use and reuse plastics. There are 3 actions we must take: innovate, circulate and eliminate.

We want to innovate, by replacing virgin fossil-based plastics by bio-based plastics and by looking for new materials. We need to circulate, by using recycled materials, but also by reusing, repairing and rethinking our business models and takeback systems. We will eliminate, by removing virgin fossil-based plastic from product and packaging.